Garcon Model is still heavily-shaped by Mehdi's upbringing in Paris, as well as Patrick's early immersion into the world of fashion, having watched his mother work as a seamstress in Montreal.
Garcon Model is a play on the french expression 'Good Boy', but after being affectionately named just 'Garcon' by customers, they officially rebranded to that this year.
Gone are the days that gay men are restricted to dull colours, and bargain multipacks when it comes to selecting their underwear. Garcon underwear combines fresh designs with familiar styles to create the perfect men's underwear that oozes with premium quality and sex-appeal, boasting a superior fit without the hefty price tag.