TASTE
TASTE underwear is proof that the UK can do design-led gay underwear as well as anyone, with a clear focus on style, class and sex appeal that sets it apart from the crowd. Built around premium-grade fabrics and a confident, body-positive design language, TASTE Menswear makes underwear for gay men who want their kit to do more than just fit, with cuts engineered to lift, frame and show off. The TASTE collection at JOCKBOX spans everyday briefs and supportive jockstraps through to minimal thongs and statement pieces like matching harnesses and coordinated sets, so you can treat yourself to a complete look rather than a single piece. Organised into collections like Candy, Neon and Signature, the range balances clean everyday styles with bolder pieces made for nights out, with the kind of fit and finish that holds its shape wash after wash. Whether you are dressing for the day, building a coordinated set or putting together something to turn heads, TASTE delivers luxury underwear with genuine intent. Browse the full TASTE range below and find your fit.
TASTE Jockstrap | White
TASTE Harness | White
TASTE Brief | White
TASTE Socks | White
TASTE Socks | Black
TASTE Socks | Candy Blue
TASTE Socks | Candy Pink
TASTE Brief | Neon Green
The TASTE approach
TASTE Menswear is a UK gay men's underwear brand with a single-minded focus on design, class and sex appeal. Where a lot of the market chases either pure function or pure flash, TASTE aims for both, crafting pieces that flatter and support while looking genuinely premium. Everything is made using premium-grade fabrics chosen for an unrivalled feel and a fit that lasts, and the collection is built specifically for gay men who want underwear that frames the body and makes a statement. That clarity of purpose, paired with regular collections and coordinated sets, has made it a sharp, modern name in the category.
What makes TASTE underwear different
TASTE designs with intention. The cuts are deliberate, built to lift and frame, and the fit is confident rather than apologetic, so the underwear feels as good to wear as it looks. The fabrics are soft, breathable and durable, holding their shape and finish after repeated washing, which is exactly what you want from pieces you will reach for again and again. The standout, though, is the coordinated thinking: matching harness and underwear sets let you build a complete, considered look in one go, rather than piecing one together from mismatched parts.
Briefs and jockstraps
The briefs give a flattering everyday silhouette, while the jockstraps deliver something sexier and supportive for nights out and late finishes.
Thongs and harness sets
For minimal coverage, the thongs bring maximum impact, and the matching harness sets turn a single piece into a full statement look.
Collections and styling
The range is organised to make building a look easy, with Candy, Neon and Signature lines offering different moods from playful colour to clean staples. Start with a set and you have a coordinated outfit ready to go, or mix a jockstrap with a harness for something bolder. For more bold, design-driven underwear in a similar vein, TASTE sits well alongside SUKREW and Timoteo, and for athletic heritage it pairs neatly with BIKE.
More underwear and brands at JOCKBOX
Browse the full underwear collection, all harnesses, or the latest new arrivals. For bold streetwear-meets-fetish, see Nasty Pig.
TASTE underwear FAQs
What is TASTE known for?
TASTE is a UK gay men's underwear brand focused on design, class and sex appeal, known for premium-grade fabrics, flattering cuts and coordinated underwear and harness sets.
Does TASTE do matching sets?
Yes. Coordinated underwear and harness sets are a signature of the brand, letting you put together a complete, considered look in one purchase.
What collections does TASTE offer?
TASTE is organised into collections including Candy, Neon and Signature, ranging from playful colour to clean everyday staples.
How does TASTE underwear fit?
The cuts are designed to lift and frame with a confident, body-conscious fit. Check the size guide on each product page to find your size.
Does JOCKBOX ship TASTE discreetly?
Yes. Every order arrives in plain, unbranded packaging with no external indication of the contents.