The underwear market has evolved immensely over the years, creating demand for new fabrics, styles, colours, features etc. Consumers are now looking for higher comfort and unique selling points.
Whilst cotton has remained the most popular choice for men's underwear, guys are now finding the benefits of wearing various fabrics - and modal fabric is one of them. After becoming super-popular in the 90's with women's underwear, its now breaking the men's underwear market and for good reason, too.
Modal is a natural fibre, derived from the pulp of beech trees. It was first created in Europe, sometime during the early 20th century. It's very similar to cotton, however it's proven to perform far better than cotton in certain areas.
Why is modal fabric preferred over cotton by some guys? lets take a look at some of the benefits of wearing modal fabrics to better understand why some opt for modal over cotton: